Alyce B. Frick
Book Marketing
Research-Driven. Results-Focused.
Research-Driven. Results-Focused.
Your book isn't the problem. Your visibility is. I help authors connect their work with the audience it was written for by optimizing their books for peak performance.
Start the ConversationStrategic solutions for every stage of your author journey
A comprehensive audit of why your book isn't being discovered.
Full discovery analysis plus complete implementation strategy.
Comprehensive multi-book positioning for series authors.
For older titles that need a second launch.
Long-term author brand development with 90 days support.
Pre-publication strategy. Best booked 8-12 weeks before release.
Strategic guidance for authors seeking representation.
Packages range from $299 to $1,299. Your package will be based on what we have discussed.
If any of these sound like you, we should talk
You've published but your book isn't getting discovered. You need strategic positioning, not more social media posts.
Your publisher's marketing has ended, but your book still has life. You need expert repositioning to reignite visibility.
Multiple books that aren't working together. You need a coordinated strategy to build your catalog's momentum.
Launching your first book and want to get it right from day one with pre-launch positioning for long-term success.
Strategic book marketing built on data, not guesswork
Also known as Peri LeBlanc
For over a decade, I've specialized in identifying why well-written books sit undiscovered while mediocre ones thrive. The answer is rarely quality. It's almost always positioning.
I work with authors across genres who need more than generic marketing advice. Through deep research into review patterns, category positioning, reader behavior, and algorithmic signals, I uncover the specific gaps keeping your book invisible.
My approach is calm, respectful, and data-driven. No hype. No empty promises. Just honest analysis of what's working, what isn't, and exactly how to fix it.
I came to book marketing through frustration. After working in digital analytics and SEO, I watched talented author friends struggle to get discovered. The marketing advice they received was either too generic or outdated. I started applying the same research methodologies I used in tech to book discovery, and the results were immediate. I have worked with over 200 authors across genres. My background in data analysis gives me a different lens than traditional book marketers. I focus exclusively on the technical positioning that determines whether algorithms and readers can find your book.
Because your readers exist. They just don't know you do yet.
Every recommendation is based on actual data analysis, not trends or guesswork.
I'll never oversell or make promises I can't keep. My reputation is built on trust.
Every strategy includes specific, step-by-step instructions you can implement immediately.
I respond within 24-48 hours with follow-up questions about your book and goals. No pressure, no sales calls.
Comprehensive research into your book's positioning, competitive landscape, and keyword gaps. Takes 1-2 weeks.
Detailed strategy with specific recommendations, keyword lists, and step-by-step implementation instructions.
Two weeks of follow-up support via email as you implement changes with guidance and troubleshooting.
Timeline: Most projects completed within 2-4 weeks.
"Working with Alyce transformed how I understood my book's place in the market. Her research was meticulous, her insights were surgical, and the repositioning strategy gave my novel the visibility it deserved."
"Alyce digs into the data, identifies exactly where discovery is breaking down, and presents solutions that actually make sense for your specific book. Respectful, professional, and refreshingly honest."
"I had a good book that wasn't finding readers. Alyce showed me why. Her category repositioning and keyword strategy unlocked visibility I didn't know was possible."
"My book had a 4.8 rating, 39 reviews, and Fox News coverage but was stuck at rank #225,753. Alyce showed me I was completely miscategorized. Her recommendations were detailed and actionable - I implemented them immediately."
"Alyce's research into my book's positioning revealed gaps I never would have found on my own. Her strategy was clear, actionable, and made an immediate difference in how readers were discovering my work."
"Alyce understood exactly what my book needed to reach the right readers. Her genre-specific expertise and data-driven approach gave me a strategy that was practical, focused, and immediately implementable."
Tell me what's not working. I'll tell you why and how to fix it.
Email: alycefrick00@gmail.com
Serving Authors Worldwide
Identify the exact positioning problems keeping readers from finding your book with this 12-point audit covering category selection, keyword optimization, and competitive positioning.
Most projects are completed within 2-4 weeks. Book Discovery Analysis and Strategic Repositioning typically take 2 weeks. More comprehensive projects may take 3-4 weeks depending on catalog size.
Yes, I work with both. The strategies differ slightly based on your publishing path, but core research and positioning principles apply universally. Self-published authors typically have more control over implementation.
Your book title, ASIN or ISBN, current sales links, any existing marketing materials, and a brief description of what you've tried. Everything else I can research independently.
Most authors I work with have already tried various tactics without success. The issue is rarely effort. It's usually positioning, category selection, or metadata gaps that prevent discovery in the first place.
I don't guarantee specific sales numbers because discovery depends on many factors. However, I guarantee my research will identify concrete, actionable gaps and that implementing changes will improve your discoverability.
Book Discovery Analysis is diagnostic only. Strategic Repositioning includes diagnosis plus a complete action plan. Series Relaunch and Backlist Revitalization are for multi-book authors or older titles. Platform Building focuses on author brand. Launch Consultation is for pre-publication setup. Query Letter Review helps authors seeking traditional representation.